The Oracle of Web3 Social Data

In essence, Cassava Network's development vision is to establish a decentralized social data layer. Its core objective is to create a Web3 social data oracle, assisting DApps and project teams in aggregating and analyzing comprehensive on-chain and off-chain data to support their operational decisions.

On one hand, compared to native on-chain Web3 data, the content data formats of Web2 applications (such as Twitter, Telegram, Discord, Reddit, etc.) are not standardized. Extracting valuable information from these platforms is challenging as they typically require users to actively contribute data, forming their "on-chain resumes," and these platforms heavily rely on incentive mechanisms to overcome users' inherent inertia.

On the other hand, within the vast on-chain data, beyond financial scenarios like DeFi, there exists extensive social data. For instance, social identities on ENS, donations on Gitcoin, articles published on Mirror, on-chain achievements on Rabbithole, data credentials on Galxe, learning records in Cassava Network, etc. These data showcase the social dimensions of on-chain interactions, extending far beyond traditional financial transaction categories.

The nature of social data on the blockchain is significantly different from previous "financial" data (such as DeFi), and it is not as easily verifiable as price data. Consequently, more complex on-chain behavioral data and the social graphs and connections behind them remain largely untapped.

This results in the untapped potential of on-chain data for DApps and projects, limiting the attractiveness and innovation support on the application side. Cassava Network has built its tools to facilitate the acquisition, standardization, and management of user data, providing a data output platform that supports use cases such as identity establishment, targeted marketing, analysis, Launchpad allocation, community access management, and exploration of activities and reward tasks.

In summary, Cassava Network's social data infrastructure is primarily divided into three main stages: data collection, data aggregation, and data application.

The data collection stage involves comprehensive gathering of on-chain and off-chain data (including Web2 and Web3 data) to cover a wide range of user activities.

The data aggregation stage encompasses a complete data processing flow, further analyzing the collected data and compressing a vast amount of low-density data into usable metrics, identity labels, and other data formats.

The data application stage is a critical part of Cassava Network's infrastructure, providing support for the functionalities of upper-layer applications.

Cassava Network integrates global user data collection on-chain and off-chain, multidimensional data analysis across different scenarios, and precise user engagement through multiple channels. This comprehensive set of development tools aims to help DApps connect with users and achieve refined operations.

For DApps and project teams, all product demands that can be addressed through on-chain operations can be freely released through the quest system. This approach is similar to releasing "bounty tasks," and tasks can even be combined and gradually released in stages to align with the overall development phases of the project.

Cassava Network has pioneered a novel social mining reward mechanism, enabling continuous tracking of user data on social media. Based on the user's influence through social activities, the algorithm calculates the user's impact on Web3 projects, rewarding users for their social behavior, thus achieving a more comprehensive task system.