Web3 Social Data Layer

Social data has always been a core metric for Web3 projects. Currently, Web3 projects face two main challenges:

1. The steep learning curve for new users, requiring a significant amount of time to understand the full scope of a project, limiting the rapid growth of their communities.

2. A disconnection between products and community users, lacking effective methods and tools to reward new users and activate existing ones.

From the perspective of Web3 projects, existing DApps (such as DeFi, GameFi, NFTs, DAOs) lack effective user acquisition methods and a unified incentive channel, making it challenging for them to rapidly expand user bases and promote new products.

As the Web3 social sector evolves, Web3 project teams increasingly need to integrate more comprehensive user data to support operational decisions. Cassava Network is attempting to address this issue, envisioning the construction of a "decentralized social data layer" aimed at aggregating on-chain and off-chain data (including Web2 and Web3 data) to provide data-driven capabilities for Web3 applications.

Cassava Network, through the integration of tasks, learning, and social promotion, partners with numerous project teams and over 800,000 users. It has preliminarily achieved the collection and analysis of on-chain data and social data, offering an integrated platform to guide user learning.